šŸ‡«šŸ‡·(franƧais)Ā 
Ce projet a eĢteĢ reĢaliseĢ pour Loom, une marque de mode eĢthique qui souhaite reĢvolutionner la deuxieĢ€me industrie la plus polluante au monde en produisant diffeĢremment. Ce travail a un sens tout particulier car il reĢpond aĢ€ des convictions et des envies treĢ€s personnelles autour de lā€™eĢco- responsabiliteĢ.
Jā€™ai reĢaliseĢ les deux premieĢ€res videĢos de la marque. La premieĢ€re videĢo parle de la sur- consommation et pourquoi il est neĢcessaire de consommer diffĆ©remment aujourdā€™hui. La deuxieĢ€me videĢo est axeĢe autour de la pollution et les conditions de travail dans cette industrie. Jā€™ai reĢaliseĢ lā€™eĢcriture du deĢrouleĢ des videĢos avec la marque, la recherche iconographique, le montage, lā€™animation du texte, ainsi que la strateĢgie de diffusion. Ces deux videĢos ont fait respectivement 200k vues et 2k partagesĀ & 1,2 million vues et 14k partages.
Ce travail mā€™a permis de concevoir la Direction artistique videĢo dā€™une marque aĢ€ partir de son ADN et ses valeurs veĢhiculeĢes ainsi que de la visibiliteĢ sur mon travail.
Merci Ć Ā Julia FAURE et Guillaume DECLAIR.
šŸ‡ŗšŸ‡ø(english)
This project was created for Loom, an ethical fashion brand which wants to revolutionize the second most-polluting industry in the world by producing clothes differently. This work is also a response to convictions and very personal desires around eco-responsibility.Ā 
I produced the first two videos of the brand. The first video discusses our general habits of consumerism and the dangerously important need to consume differently today. The second video exposes the resulting pollution and working conditions of this industry. I wrote the video with brandĀ and did the image/iconographic research, the editing, the animation of the text, and drew up the strategy for its use and popularity on the web. These two videos have thus far had, respectively, 200k views and 2k shares, and 1.2 million views and 14k shares.Ā 
As their Video Creative Director, this work allowed me to bring forth the values and attempt to convey this brand, based on its DNA and what it wants to promote to us - buyers and consumers - in terms of responsible clothing.
A special thanks is needed for Ms. Julia Faure and Mr. Guillaume Declair.
Ā I directed an another film for Loom about the pollution in the textile industry.Ā 
11 000 sharesĀ et 1,2 Million views accumulate withĀ Merci Alfred's Facebook.Ā 
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