Loom is a French brand of eco-friendly basic clothing. It strongly believes that sustainability in clothing lies in the durability and timelessness of the garment. Therefore, I created a graphic identity that aligns with these values: durable, understated, timeless. I came up with the idea of a monogram that fits within a clothing button. This creates a solid, square logo with the two "O"s in "LOOM" interacting.
MOTION DESIGN
