š«š·(franƧais)Ā
Ce projet a eĢteĢ reĢaliseĢ pour Loom, une marque de mode eĢthique qui souhaite reĢvolutionner la deuxieĢme industrie la plus polluante au monde en produisant diffeĢremment. Ce travail a un sens tout particulier car il reĢpond aĢ des convictions et des envies treĢs personnelles autour de lāeĢco- responsabiliteĢ.
Jāai reĢaliseĢ les deux premieĢres videĢos de la marque. La premieĢre videĢo parle de la sur- consommation et pourquoi il est neĢcessaire de consommer diffĆ©remment aujourdāhui. La deuxieĢme videĢo est axeĢe autour de la pollution et les conditions de travail dans cette industrie. Jāai reĢaliseĢ lāeĢcriture du deĢrouleĢ des videĢos avec la marque, la recherche iconographique, le montage, lāanimation du texte, ainsi que la strateĢgie de diffusion. Ces deux videĢos ont fait respectivement 200k vues et 2k partagesĀ & 1,2 million vues et 14k partages.
Ce travail māa permis de concevoir la Direction artistique videĢo dāune marque aĢ partir de son ADN et ses valeurs veĢhiculeĢes ainsi que de la visibiliteĢ sur mon travail.
Merci Ć Ā Julia FAURE et Guillaume DECLAIR.
šŗšø(english)
This project was created for Loom, an ethical fashion brand which wants to revolutionize the second most-polluting industry in the world by producing clothes differently. This work is also a response to convictions and very personal desires around eco-responsibility.Ā
I produced the first two videos of the brand. The first video discusses our general habits of consumerism and the dangerously important need to consume differently today. The second video exposes the resulting pollution and working conditions of this industry. I wrote the video with brandĀ and did the image/iconographic research, the editing, the animation of the text, and drew up the strategy for its use and popularity on the web. These two videos have thus far had, respectively, 200k views and 2k shares, and 1.2 million views and 14k shares.Ā
As their Video Creative Director, this work allowed me to bring forth the values and attempt to convey this brand, based on its DNA and what it wants to promote to us - buyers and consumers - in terms of responsible clothing.
A special thanks is needed for Ms. Julia Faure and Mr. Guillaume Declair.
Ā I directed an another film for Loom about the pollution in the textile industry.Ā
11 000 sharesĀ et 1,2 Million views accumulate withĀ Merci Alfred's Facebook.Ā